IAB Case Study – Mobile Location Targeting

SMS Campaign: Retail Roadshow National Retailer Goes on Tour Client: National crafts retailer Campaign Goal: In order to promote their products, this national crafts retailer embarked on a US summer road tour. The retailer stopped in selected cities in order to participate in local summer events and create brand and product awareness in each market. The client sought a way to inform their database of more than 400,000 opted-in SMS subscribers as to when they would be in a nearby location, and at which events subscribers could find them. Campaign strategy: For this campaign, Acxiom was able to partner with […]

Volvo Case Study – Interception

Volvo’s brilliant case study which also won Gold at Cannes 2015 : Read what top media experts have to say about this : Diana T. Kurylko @ Autonews : http://www.autonews.com/article/20150129/BLOG06/150129792/volvos-interception-not-likely-to-win-the-game Adweek : http://www.adweek.com/news/advertising-branding/why-volvo-wants-you-tweeting-during-their-competitors-super-bowl-ads-162548 What Volvo had to say : The Volvo Interception will begin at 6:30 p.m. ET—on Sunday, February 1. Whenever any car commercial airs throughout the big game, people can tweet with the hashtag #VolvoContest to tell Volvo who they think deserves a brand new Volvo XC60. All eligible tweets will receive a response from Volvo, and each person must then tell why his or her nominee was […]