Experiences / 30

The two biggest ski champions in recent years – Aksel Lund Svindal and Bode Miller – become extraordinary testimonials of the warmth and the experiences that only Italy and the mountains of Trentino can give.

Roof Liberation Plan / 5

You can design your own MINI roof and order a car online. Choose from a variety of Patterns you can color and size. Or some cheeky Artist options. Or load up you own image or illustration and have it made into a large sticker for your roof. PR activity was done as graffiti artists ‘tagged’ roofs on different cars around Tokyo, direct mail and dealer/ retail activities in addition to a promotion across digital channels with a focus on artist and MINI SNS.

Food Pixel Project / 111

In 2015, Samsung has been selected as Official Global Partner of Expo 2015, whose central theme is “Feeding the Planet, Energy for Life”. So we wondered…what if technology could also bring to everyone the very essence of worldwide local flavors? From that, the idea of collecting the largest number of local flavors from any continent and condensing their essences into Food Pixels: little cubes made of a shortcrust pastry, that could absorb the worldwide flavorings, preserving their taste and organoleptic properties. During Expo 2015, the Samsung District offered its visitors a very special experience. By interacting with a tab and […]