Star Offers – Millenium Falcon / 28

In occasion of the release of the seventh chapter of the saga, Fiat launches the “Star Offers”, an extraordinary and international promotional operation. As some customers get on the car, they are projected into an other dimension, between spaceships, light sabers and Star Wars characters. Because the “Star Offers” are actually stellar and you don’t need to visit a far far galaxy.

RMHC – Change For Love / 98

FOR YEARS, RONALD MCDONALD HOUSE CHARITIES DONATION BOXES HAVE BEEN STATIONED AT OUR CHECKOUT COUNTERS, ACCEPTING DONATIONS TO HELP FAMILIES WHOSE CHILDREN HAVE TO TRAVEL LONG DISTANCES FOR MEDICAL TREATMENT. HOWEVER, AFTER A BIT OF RESEARCH, WE LEARNED THAT MANY CONSUMERS ACTUALLY HADN’T NOTICED THE DONATION BOX. WE MADE AN ENTIRE COUNTER INTO A DONATION BOX THAT WAS IMPOSSIBLE TO MISS TO INVITE CUSTOMERS TO MAKE A DONATION BY ROUNDING UP THE CHANGE ON THEIR PURCHASE. THE COUNTER CAUGHT PEOPLE’S ATTENTION AND MANY COULD BE SEEN MAKING THE CHOICE TO MAKE A DIFFERENCE.

More With Less / 45

The launch commercial of the New Fiat Tipo is a detailed journey that twists and turns between different roads, while a voice-over explains all the features of the vehicle. During all the commercial, always exposed above the car, we see the price of 12.500 euros. As the speaker lists all the features of the New Tipo, the numbers that compose the price seem to change, as they want to update, but the peculiarity of this counter is that, when the numbers stop, the price is exactly the same as before: 12.500 euros.