Roof Liberation Plan / 5

You can design your own MINI roof and order a car online. Choose from a variety of Patterns you can color and size. Or some cheeky Artist options. Or load up you own image or illustration and have it made into a large sticker for your roof. PR activity was done as graffiti artists ‘tagged’ roofs on different cars around Tokyo, direct mail and dealer/ retail activities in addition to a promotion across digital channels with a focus on artist and MINI SNS.

Food Pixel Project / 111

In 2015, Samsung has been selected as Official Global Partner of Expo 2015, whose central theme is “Feeding the Planet, Energy for Life”. So we wondered…what if technology could also bring to everyone the very essence of worldwide local flavors? From that, the idea of collecting the largest number of local flavors from any continent and condensing their essences into Food Pixels: little cubes made of a shortcrust pastry, that could absorb the worldwide flavorings, preserving their taste and organoleptic properties. During Expo 2015, the Samsung District offered its visitors a very special experience. By interacting with a tab and […]

Change For Love / 98

FOR YEARS, RONALD MCDONALD HOUSE CHARITIES DONATION BOXES HAVE BEEN STATIONED AT OUR CHECKOUT COUNTERS, ACCEPTING DONATIONS TO HELP FAMILIES WHOSE CHILDREN HAVE TO TRAVEL LONG DISTANCES FOR MEDICAL TREATMENT. HOWEVER, AFTER A BIT OF RESEARCH, WE LEARNED THAT MANY CONSUMERS ACTUALLY HADN’T NOTICED THE DONATION BOX. WE MADE AN ENTIRE COUNTER INTO A DONATION BOX THAT WAS IMPOSSIBLE TO MISS TO INVITE CUSTOMERS TO MAKE A DONATION BY ROUNDING UP THE CHANGE ON THEIR PURCHASE. THE COUNTER CAUGHT PEOPLE’S ATTENTION AND MANY COULD BE SEEN MAKING THE CHOICE TO MAKE A DIFFERENCE.